If you are thinking about starting a home staging business, you are on the right track. With more and buyers looking for staged homes, the opportunities for home stagers have increased significantly and so have their profits. It is, indeed, a great choice of business in the recent times and trends predict that if you are good at your creative and designing skills, you could earn real handsomely with much less effort by staging homes.
But that doesn’t mean that you can jump into the business right away. Like all other businesses, there are a lot of things to consider if you want to make your home staging business a real success. Given below are a few things that should surely mull over before you take the big step:
The first and most vital step is to get an idea of what you are getting yourself into. You may be creative and artistic, but if you find no interest in this particular domain it may be difficult for you to come up with excellent staging ideas and thus, you will automatically fall behind. So, get to know the job, first hand if possible and consider whether you like it and would be able to put your best into it.
Believe it or not, people like to go for certified professionals even though the uncertified ones may offer them better services. So, even though you may know what you have to do, it would help you if you can acquire a certification before starting the home staging business. This will give you the credibility that people often look for.
Before you start your home staging business, make sure that you have a plan or strategy ready. Going about doing things haphazardly will take you nowhere. You need to determine how you are going to execute your idea, what kind of capital you will need, how will you be able to arrange that, where would you set up your office, how would you market your service and a lot more. It is important that you have clear and realistic answers to these questions and only then can you progress.
Build up a good portfolio
Since you are a newbie in the market, you will need a good portfolio to make people that you can actually do the job, and do it well. You may not land up on a ‘real’ project at the very start and so, to build your portfolio, you may stage your own home and those of your friends and family for free. Remember, though you may not earn anything for this effort, yet you will have real samples to show to your business clients.
Look for testimonials
For all homes that you stage (free or paid), try to collect professional testimonials from the homeowners. Let these testimonials reflect on your website, Facebook Page and anywhere else where you want to promote your services. Testimonials from real people along with real images of homes would be a great boost to your business.