The 7 Sins Google Ad Agencies Make


You want to win at Adwords. However, you know that's not an easy thing to do. You have to be strategic
between setting bids, choosing keywords and creating the ad. You need someone that understands the
logistics behind all of this and how to apply them.
Who wants to flush money down the toilet because an Adwords agency failed to deliver on its promise?
Look at the seven deadly sins and how to spot them to assist with finding the right Google Ads agency.

The Seven Deadly Sins
These are indicators that should deter you from dealing with an agency::
● Always saying yes
● Miscommunication
● Conservatism
● Superficial Strategy
● Unversed
● Personality conflicts
● Lack of accountability
So let’s look at these areas in more detail so that you know how to screen an Adwords agency.

Always Saying Yes
A good Google Ads agency knows that they have limits on what they can do for their clients between
client expectations and Adwords limitations.You don’t want an agency always saying yes—commonly
referred to as yesaholism. The right agency will ask the right questions, to make sure that the potential
client will mesh well with the agency.
Here are some questions that should be asked of you during the sales process:
● Have you worked with a previous agency? If so, why do you no longer use them?
● What are your business goals?
● What is your budget?
You need an agency that’s not afraid to tell you what is and isn’t feasible. This tells you whether they
suffer from Yesaholism or not.


If you have to question the performance of your campaigns, then there is an issue. This is a
miscommunication with you and your agency. You as the client have the right to know how your Adwords
campaigns are performing.
An example of good communication would be to collaborate with the agency on a short term goal and
what the plan is to achieve that goal. During this time you should have regularly scheduled meetings to go
over the performance of the campaigns, as well as any modifications that need to be made to the plan.

A good Adwords agency needs to be able to put forth a plan based on a multitude of techniques, rather
than simply write ads and research keyword- then hope for the best. A good Google Adwords agency will
not oppose change if the current technique is lacking optimal results. Your Adwords management
resource needs to be versatile in order for your campaign to be fully optimized.

A superficial strategy is one of the most costly of all 7 “sins”. The success of your campaign should not be
measured by superficial metrics (i.e. click-through-rate). The problem with these metrics is that they are
very wishy-washy and inconclusive. Your local NZ agency or international PPC specialist needs to be
able to set up tracking based on pertinent metrics, such as overall profitability and revenue.
An agency that can recognize and account for the end result of your goals, is worth keeping around.

An agency that is unversed with your industry, lack awareness of the industry-specific factors that
contribute to Adwords success. Despite the fact that it is a lesser “sin”, you should still want to look at an
agency that is somewhat knowledgeable of your industry. Ask the agency a few questions that correlate
to your industry, to determine the level of knowledge.

Personality Conflicts
There will be times when personalities clash, however, if it happens from the start this could be a sign. No
one can predict the future, however, you can prepare for it. Start by interviewing your prospective account
holder, the responses will help determine if you and the agency will mesh well together or if you need to
keep looking.

Lack of Accountability
There are times when mistakes will be made (i.e prematurely running a campaign). A good agency will
recognize and own up to their mistakes. If an agency can’t own up to an error made regarding your
campaign, how do you know it won’t happen again? You

don’t want an agency that “passes the buck”
when a mistake is made. You want an agency that acknowledges a mistake, takes action and learns from

Bottom Line
Having the right tools and management resource is a contributing factor for you to win at Adwords.
Finding the right Google Ads agency to manage your account requires work, but is a necessity. Knowing
the seven deadly sins and how to spot them within an agency will save you money searching for the right
fit, whether you are running ads in New Zealand or Worldwide.

A useful guide for help while buying second-hand furniture


Furniture is one of the important parts of any home or office. When you are planning to get new furniture for your home or office, you already know that it is not cheap and you will need to invest lots of money for it. Everyone can’t afford the cost of new furniture for homes. If you are thinking about saving your money on the furniture items for your home, you should go for the option of second hand can be a good option for lots of people who are thinking about getting furniture items at the lowest price.

When you are ready to go for the option of second hand furniture Auckland for your home or office, you should be careful about it. Here are some of the useful tips that you should keep in your mind while getting second hand furniture:

Focus on the quality of the furniture:

First of all, it is very important to focus on the quality of the furniture that you are going to buy. There will be a big chance that you will not get a good quality of furniture that is being sold in the market. You should go for proper inspection of the furniture and issued check it carefully to know about the quality. If there is any kind of fault or defect in the quality, you should not go for it because it is a long-term investment and you never want to go for a low-quality item.

Focus on the design and looks:

You should understand that furniture is one of the most important parts of the looks of your home interiors. You never want to compromise on the design and looks of the furniture items even when you want to go for second-hand furniture Auckland. Therefore, you should carefully select the design and looks of it. Do you should focus on the overall interior theme of your home so that it can match with the type of furniture that you are getting. However, it is possible to make the changes in the looks by switching the paint or covers of the furniture.

The right place to get second hand furniture:

It is also essential for you to know about the right place where you can buy second hand furniture for your home. You will find several stores in the online and offline market for it. You can also visit some of the good auction sites online where you can find out second hand furniture. It is very important to know about the right place with proper research so that you can find out the right deal on the right kind of second hand furniture.

These are some of the important tips that you should keep in your mind when you are ready to get to second hand furniture for your home or office. In this way, you will be able to save your money and you will be able to get the right kind of furniture items for home furnishing.